Krept: From Rapper To Building A £17.5 Million Baby Business! | E164

In this compelling episode of The Diary of a CEO, Steven Bartlett sits down with Krept, the renowned rapper and entrepreneur who has built empires across music, television, and business. The conversation begins by exploring Krept's formative years and the circumstances that shaped his journey, before delving into how his life could have taken dramatically different paths. Throughout the discussion, Krept opens up about his mental health struggles and the profound impact of pivotal moments that changed his trajectory. One particularly transformative event involves Nash, a close friend whose near-death experience became a crucial turning point in Krept's life. The rapper discusses the emotional weight of discovering Nash's condition and how this experience fundamentally altered his perspective on life and priorities. Krept reflects on his relationship with money and how his mindset around wealth has evolved over time. He provides valuable insights into how hip-hop culture perpetuates a narrative around spending and consumption, creating pressure on artists and fans alike to display wealth materially. Despite these cultural pressures, Krept has managed to build sustainable, legitimate businesses that generate real value. The centerpiece of his entrepreneurial success is Nala's Baby, a baby care company that has grown to an impressive £17.5 million valuation. Krept shares the lessons he has learned from building this business from the ground up, discussing the challenges, victories, and insights gained from scaling a consumer brand in the competitive baby care market. The conversation also addresses darker moments in Krept's life, including a traumatic incident where he was attacked backstage. This physical violence represents the dangers that exist within the entertainment industry and hip-hop culture specifically. Additionally, Krept discusses the death of Cadet, another loss that has deeply affected him and the broader UK rap community. These experiences with violence and loss have shaped Krept's outlook on life, success, and what truly matters. Throughout the episode, Steven Bartlett asks probing questions that encourage Krept to reflect on his emotional state and how he has processed these significant life events. The conversation balances the entrepreneurial success story with honest discussions about mental health, grief, and the human cost of navigating both the music industry and the business world. By the end of the episode, listeners gain a comprehensive understanding of Krept not just as a successful businessman and artist, but as a person who has overcome substantial challenges to build meaningful impact in multiple areas of his life.